Philadelphia Eagles - Salute to Service

In recognition of Salute to Service week, the Eagles partnered with Campbell's Chunky, Toyota, and others, to produce a series of events celebrating and honoring those in uniform. Salute to Service is a league-wide initiative that unites military members and their families through partnerships, grants, and a shared love of football.

I served as the primary PR contact onsite, and set up interviews with Eagles Legends, those affiliated with United Service Organizations (USO) and families involved with the Tragedy Assistance Programs for Survivors (TAPS). Throughout the two events, we generated $313K+ in free publicity, with an audience of 2M+.